Open site explorer, there are countless SEO tools , some of great use and popularity as others totally or partially unknown and those that come up as news by its recent launch.
However, not only the popular tools are the only ones that are effective when boosting a site or website. There are some little preferred by ignorance, but that their performance and execution are masterpieces and effective.
One of the SEO tools that we dedicate the space of today is Open Site Explorer , which is framed within the category of analysis of the competition and backlinks or reverse links.
We know the importance of knowing what makes the competition to attract all traffic and be top in the rankings, as well as knowing which sites have been visited by users that caused them more interest than our site. It is very crucial and useful data to investigate and what better weapon than Open Site Explorer .
Open Site Explorer is a link analysis tool that very closely mimics the structure of Google or Bing links. You can use it to browse all web pages indexed by the search engines and get a huge amount of information about your web page or the competitor.
Open Site Explorer – The Best SEO Tool For Ranking
It will also fill the gap left when Yahoo Site Explorer is absent. Open Site Explorer was created by SEOmoz SEO Software in 2010 and has since been updated and implemented tremendously. There are a few good reasons, very punctual, to decide to use this SEO tool . We will introduce them to you below.
Evaluate your own strengths and links
You can use it to evaluate your own links and the strength of your website. This is tremendously useful when you are doing your own SEO and analyzing your own strengths and weaknesses.
You can also use it to determine the work of an SEO agency that is collaborating with you at that time. That helps make SEO less mysterious and more open and available.
One of the best features about Open Site Explorer is that you can start a competitive analysis against other websites. You can see how it works and where the opportunities can be.
Your comparative reports will let you know how each link profile (number and quality of links) is measured against each other. In addition, you can use it to compare the competitiveness of other websites that use the same keyword phrases.
This will tell you how competitive those websites are and if you have a chance of overcoming them in their current positions or not.
Identify competitive opportunities
And you can ultimately use Open Site Explorer to identify link building opportunities. Look at the links that your competitor has and try to identify sites that would connect to yours.
Then you can take all that information and find a master web site for each site.Now we will discuss a few important points you should consider. What Open Site Explorer tells you.
Open Site Explorer gives you a vast and enriched date. More than enough that comes in handy when it comes to doing an in-depth analysis of the competition and uncovering the reason for being in top positions and what your site and / or website would lack to reach such a level and outperform any other page.
You could see many metrics, but in this case, we will cover the basic ones, which are really important at the moment. These are feasible metrics that you can crawl and use to measure SEO performance.
Page authority: The quality score of the web pages (based on the metrics of the links).
Domain Authority: The quality score of your website (as a whole, based on the metrics of the links).
Root links: The number of domains (separate web pages) connecting to you directly from your website (opposing to multiply links from the same website).
Links or total links: The total number of links that point to your website.
Social signals: This includes media and social networks that have a positive correlation with rankings. These include both the number of shared on Facebook, likes on Facebook, and Google +1.
Unfortunately, full access to Open Site Explorer is paid for only members of SEOmoz; So you can either update your account or find someone who has one. Even so, you can have a great view inside the data with the free option, in such a way, it would be advisable that you register.
Open Site Explorer is an excellent SEO tool, although not widely known, we recommend it for its good performance in competitive data analysis and links.