Tools to spy your competitors
with these online solutions you will be able to know the performance of your competitors in digital marketing, SEO and social networks.
I have always liked the idea of being a spy, with gadgets, fast cars and tailor made suits.
Although it may be too late to join the Secret Service, I can get enough information from my competitors (and so do you).clearly.
I am not talking about industrial espionage, but what is a fact is that there are several advantages to observe your competition, including:
Get inspired to find new ways to connect with consumers and improve customer retention.
Find out if the competition does something better than you and how you could match it.
Observe your marketing and search optimization to identify if there is a gap you can fill.
Improve your plans to beat the competition, based on facts and not mere assumptions.
You are probably already using various marketing tools to monitor your own performance.
These can also be used to obtain competitive intelligence. Suppose you know perfectly well who your competition is; now, what you have to do is monitor it in these areas:
Ad Monitoring Tools:-
Ad Monitoring Tools will give you idea to know where your competitors are advertised? Would you like to know the keywords you are using? These tools are for you:
Adbeat is a business tool that allows you to see all the ads that someone is using and know competitors that you did not know existed.
Adgooroo is a multifunctional tool that includes Display Insight. The basic service allows you to monitor up to 10 competitors, based on page views.
Mixrank lets you see the mix of ads that companies use. You can have a look at your information including image ads, text ads, advertisers and demographics.
Moat provides a free search tool that lets you put the names of your competitors and watch what they have shown lately. You can see the size and some of the places where they have been announced.
SocialAdninja has a huge database of social ads. It is a good tool to monitor advertising on Facebook.
Whatrunswhere helps you monitor competitors to know your advertising strategy and where they place your ad.
Keyword Monitoring Tools:-
Keyword monitoring tools are those that will allow you to observe the keywords that your competitors use in SEM campaigns. You can improve your results by discovering what works for them. Here a selection:
Keywordspy helps you discover competitive keywords. You can identify how much your competitors spend on AdWords and what combinations of keywords are working for them.
SEMrush allows you to monitor the organic positions of your competitors, find relevant keywords, see the PPC ads of your competition and more. It also includes SEO tools.
Spyfu allows you to see up to six years of ranking information, keywords and ads from your competitors to help you with your SEO and PPC (pay per click) ads.
The Search Monitor looks at the paid and organic search and how you look compared to your competition.
Link popularity tools and external links
All the tools you use to see who links to your site can be used to see your competitors. You just need to enter your URL. I share some of the best tools:
Ahrefs provides enough information on external links, reference domains and IPs, main pages, anchor texts, linked domains and more.
Majestic Site Explorer provides a detailed link profile of any site. In addition to working with current information, you can view a history.
Open Site Explorer is described as a search engine for links. It provides information on domain authority, link domains, anchor text and more.
Web Ranking Tools
How do people interact with your competitors’ sites? The following tools offer competitive website analysis. You can have information of unique visitors, ranking, competitiveness and more:
Alexa has monitored worldwide web traffic for a couple of decades and using it will provide you with the ranking of a worldwide site.
Compete is described as a “digital intelligence” tool that uses consumer behavior online.
Similar Web is a statistics monitoring tool that gives information about traffic sources, top content, social mentions and more.
Monitoring of Mentions
Commonly recommended to monitor the mentions of your brand, they work just as well to see what the people in your competition say:
Google Alerts saves you the trouble of visiting a site several times. Set an alert and get the latest news from your competition in your inbox. Monitor news, blogs, videos, discussions and books.
Mention combines social and media monitoring. Monitor content posted on websites, news sites and forums in 42 languages. It offers social alerts in real time.
Social Mention offers real-time mentions of a brand in blogs, microblogs, images, videos, questions and bookmarking sites.
Talkwalker offers a similar service to Google Alerts, giving you the opportunity to choose between news, blogs, discussions or everything. You can also monitor in different languages.
You can also use the Twitter and Tumblr search tool and save your searches.
Tools of social engagement and social feeling
The following tools will help you see how your competitors generate engagement and what your audience thinks about them.
Commun.it is best known as a free tool to build engagement on your Twitter account. Why not put your competitor’s URL to see how your performance is online?
Fanpage Karma allows you to put the URL of any Facebook fan page and displays the number of fans, growth and other metrics.
Login with your Twitter account and you can analyze any profile for free on Followerwonk. It offers various details such as authority level, recent tweets, biographies and location to get a panorama of your competitors.
Open Social Buzz provides real-time information on Twitter, Google+, Facebook and LinkedIn. Put the name of your competitor and observe their social prominence.
There are some tools that do not fit into any of the above categories, but that can give you an extra overview of what your competitors are doing:
BuiltWith investigates the technology behind the sites of your competitors, covering servers, content managers, ads, analytics and more.
Website Grader is a free HubSpot tool that treats websites in terms of blogging, social networking, SEO, lead generation and mobile, giving an overall rating.
Simply Measured brings together many of the tools in one, including analysis of influences, brands, trends, traffic, conversions, competitors and more.
The Wayback Machine lets you see how your competitors’ pages looked in the past. You could learn from their changes.
Look at the social and email campaigns of your competition with Who Is Mailing What . It is a good way to identify trends and find ideas.
Other ways to spy on your competition
Do not forget that there are more ways to know what your competition is doing:
Follow them on social networks, add them to a list or group and monitor what they say.
Subscribe to their blogs to see what kind of content they cover and upcoming releases.
Subscribe to their newsletter, which is a good way to see how they reach their consumers.